Upfront SEO activity
Upfront Search Engine Optimization (SEO) activity is substantially higher with SEO as it is with most marketing initiatives, but SEO is much more involved than simply making a website relevant for search engines. Besides the initial industry research, historic analysis, recommendations and finally the management of implementation - there is ongoing content development, image management, website promotion, link acquisition and web traffic analytics.
Add in integration with other marketing initiatives such as sharing of data and collaboration with paid search, social media marketing, blogs, interactive, audio and video podcasts, viral content development, account management and online public relations/ press releases and it starts to outline the detailed, intense focus required to optimize a website.